Campaign background

The Australia’s Making Positive Energy campaign aims to help all Australians understand our world-leading initiatives to cut emissions – and the progress Australia has already made.

This progress includes:

  • A plan to achieve net zero emissions by 2050
  • A 20% reduction in emissions in the last 15 years
  • 1 in 4 homes have solar panels, the highest uptake of rooftop solar in the world
  • Over $35 billion invested in clean energy since 2017 (government and private investment).

The campaign highlights a range of technologies and projects where the government, businesses and communities are investing to grow new industries and jobs across the country while reducing emissions.

Where you’ll see and hear the advertisements

Australia’s Making Positive Energy is an integrated campaign, with information being shared across television, radio, press, digital, out-of-home and cinemas. View the campaign materials in English and translated resources.

Phase 1 of the campaign launched on 17 September 2021. Phase 2 of the campaign, commenced on 19 December 2021.

Who produced the campaign

The Australia’s Making Positive Energy campaign is produced and funded by the Australian Government.